Success isn’t for the weak. I’ve been weak. It’s for those who attack their goals with ruthless aggression and an unrelenting sense of urgency. From dominating Fort Worth’s room rental market, to transforming a stagnant corporate finance career, and now, taking on my hardest battle: losing weight. Here’s how I trick myself into doing hard things with an iron will and relentless drive.
Room Rentals: Conquer or Get Conquered
Stepping into the room rental market felt like entering a war zone. The competition was fierce and the risks high. But I wasn’t here to play; I was here to dominate.
Trick 1: Break It Down Ruthlessly
Forget the big picture; I broke my grand vision into razor-sharp tasks. Each property wasn’t just an acquisition; it was a conquest.
By zeroing in on one property at a time, I dismantled the overwhelming challenge into a series of strategic victories. Every successful rental was a flag planted, a territory claimed.
Trick 2: Reward Aggressively
I didn’t just reward progress; I celebrated like it was a victory in battle. Each milestone, no matter how small, was met with immediate gratification.
These rewards were not just pats on the back; they were fuel for the fire, keeping my motivation blazing and my ambition unyielding.
Corporate Finance Career: No More Mediocrity
My corporate finance career was stuck in a rut. Years of mediocrity had numbed my ambition. It was time for a revolution, not an evolution.
Trick 3: Embrace Relentless Learning
I turned continuous learning into a relentless pursuit. I devoured courses and mentorships, transforming myself from an average employee into a powerhouse.
This wasn’t just self-improvement; it was a total overhaul, arming myself with every tool needed to obliterate mediocrity.
Trick 4: Visualize and Attack
Visualization wasn’t a daydream; it was a battle plan. I saw myself in higher positions, handling critical projects, and receiving accolades.
But visualization was only the beginning. Every vision was followed by immediate, decisive action. No hesitation, no second-guessing—just relentless execution.
Weight Loss: The Ultimate Battle
Losing weight is my toughest challenge yet, a personal war that demands everything I’ve got. My goal is to drop from a max weight of 350 to 299.9 pounds, and failure is not an option.
Trick 5: Set Brutal Goals
Vague aspirations are worthless. I set aggressive, non-negotiable goals. Losing 2-3 pounds a week isn’t just a target; it’s a command. These brutal goals demand relentless discipline and precise execution, turning the daunting into the doable.
Trick 6: Accountability Enforcers
I didn’t just ask for support; I demanded accountability. Friends and family became enforcers of my goals.
I hit a plateau that I couldn’t surpass so I offered my immediate family members $100 each if I didn’t achieve my target by a specific date. With a potential payout of $500, I made damn sure to hit my goal.
Their scrutiny and encouragement kept me under constant pressure, ensuring I stayed on track.
Trick 7: Make Pain Pleasurable
I transformed the grind into a game. Painful workouts became high-energy, exhilarating experiences. Healthy eating turned into a culinary adventure. By turning pain into pleasure, I tricked my mind into craving the hard work, making discipline effortless.
Trick 8: Track Relentlessly
Every calorie, every rep, every pound lost was tracked with military precision. This wasn’t just about monitoring progress; it was about maintaining a laser focus on my mission. Each data point was a stepping stone toward victory, keeping me engaged and relentless.
Achieving hard things isn’t about luck; it’s about a ruthless, aggressive approach.
Whether it’s dominating the room rental market, rising in corporate finance, or waging a personal war on weight, the strategy is the same: break it down, reward aggressively, and attack every goal with unrelenting force.
The most important lesson I’ve learned in the past few years can be summarized into the following:
No excuses, just solutions.
These four words changed my life forever.
Embrace this mindset, and you’ll find that nothing is impossible.
Success doesn’t wait—it’s there for the taking, right now.
Onward 🫡
If you enjoyed reading this and want to show your support, you can buy one of my non-fiction and children’s books at edgarescoto.com.
